The Ideal Time to Spend on Product Discovery in 2023

Product Discovery is a critical part of product management that allows teams to understand their users' needs and pain points. User feedback and surveys are essential in the product discovery process, and the time spent on it is crucial to the success of a product. In this blog post, we will explore the ideal time to spend on product discovery in 2023 based on data collected from product teams in an extended study we made with our partners at Harvestr and Thiga.

Product discovery is the process of identifying user needs, pain points, and opportunities to create a product that meets users' expectations. The process involves conducting user research, gathering feedback, and analyzing data to gain insights into the market and competition. The data collected from product teams provides valuable insights into the time spent on product discovery and its impact on the success of a product.

14% of product teams spend less than a day per month on product discovery

According to our research, 14% of product teams spend less than a day per month on product discovery. This means that these teams may not be dedicating enough time to understand their users' needs and pain points. Spending less time on product discovery may result in a product that does not meet users' needs or solve their problems, resulting in low adoption rates and revenue.

On the other hand, 24% of teams spend 1 to 2 days on product discovery, which is a good start, but may not be enough to gain a comprehensive understanding of their users. Spending more time on product discovery allows teams to conduct more in-depth research and gather more feedback, resulting in a better understanding of users' needs and pain points.

The Ideal Time to Spend on Discovery

The majority of product teams, 37%, spend from 3 days to a week on product discovery, which is ideal. This time frame allows teams to conduct user surveys and gather feedback to gain valuable insights into their users' needs. Additionally, spending this amount of time on product discovery allows teams to identify pain points and areas for improvement, resulting in a more successful product.

Finally, 25% of teams spend more than a week on product discovery. While this may seem like a lot of time, it is crucial for teams to invest this time to ensure they have a deep understanding of their users. Spending more than a week on product discovery allows teams to conduct in-depth research and analysis, resulting in a better understanding of the market and competition. This level of understanding allows teams to create products that meet users' needs and stand out in the market.

In conclusion, spending an appropriate amount of time on product discovery is crucial for the success of a product. Based on our research, the ideal time to spend on product discovery is from 3 days to a week. This time frame allows teams to conduct user surveys and gather feedback, resulting in a better understanding of their users' needs and pain points. By investing time in product discovery, product teams can create more successful products that meet their users' needs, resulting in higher adoption rates and revenue.