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Building Stronger Relations with Users: Moneyfarm's Journey with Screeb

Moneyfarm, a renowned pan-European digital wealth manager, improved its operational efficiency, strategic clarity, and financial stability by implementing Screeb, a user feedback tool. This transformed their user experience and strengthened their market position.

Screeb serves as our ally in building stronger connections with our customers. With its assistance, we can measure customer sentiment and pinpoint which features resonate most with our customers, allowing us to focus our efforts where they matter most. This data-driven approach ensures that every decision we make is rooted in customer insights, ultimately enhancing satisfaction and loyalty while driving our business forward in the wealth management industry.
Stefano Giudici

Stefano Giudici

Lead Product Manager

Introduction of Moneyfarm

Moneyfarm, a renowned pan-European digital wealth manager, has garnered awards for its innovative approach. With over 130,000 active investors and assets under management exceeding £3.7 billion, the platform stands as a testament to its success. Established in 2012 and headquartered in the UK, Moneyfarm's mission revolves around enhancing financial wellbeing by demystifying personal investing through cutting-edge technology. Positioned as a disruptor in the financial sector, Moneyfarm is widely recognized as one of the leading fintech companies in both the UK and Italy.

Objectives and Challenges

The Need for a Feedback Solution

Moneyfarm encountered a few hurdles in its effort to forge stronger connections with users:

  • User Engagement: The challenge was to find a meaningful way to engage users, to both gather insights and understand their needs better.
  • Feedback Collection Issues: The process in place for collecting feedback was slow and not very user-friendly.
  • Need for a Better Solution: Moneyfarm was on the lookout for an easy, fast, and effective method to collect valuable feedback.

Which Solutions for Moneyfarm?

To address these issues, Moneyfarm implemented a targeted strategy for gathering user feedback. This approach aimed at swiftly pinpointing user’s needs and concerns, ensuring that every interaction was both meaningful and productive.

Why Screeb? The Perfect Partner for Moneyfarm

Building Stronger Relation with Users

Screeb proved to be the perfect match for Moneyfarm, providing:

  • Ease of Use: With its user-friendly platform, Screeb made it simple for Moneyfarm to launch and manage feedback campaigns.
  • Versatility: More than just a tool for product teams, Screeb also catered to the needs of design and commercial departments, offering wide-ranging applications across the organization.
  • Compatibility: The ability to work seamlessly on both mobile and PC was essential for Moneyfarm, and Screeb met this requirement effortlessly.

Which Teams Use Screeb?

Moneyfarm leverages Screeb across multiple teams:

  • Product Management: Uses it to collect insights that guide product development.
  • Design: Helps understand how users interact with the platform to enhance the user experience.
  • Commercial team: Assists CRM and marketing in qualifying users and gaining a deeper understanding of customer needs.

Achievements with Screeb

Through its collaboration with Screeb, Moneyfarm has achieved notable successes:

  • Launching New Features: With Screeb's help, Moneyfarm could conduct surveys to test the waters for new features, ensuring they focus on what users really want.
  • NPS Success: Screeb's ongoing feedback system made it possible for Moneyfarm to use Net Promoter Score (NPS) as a key indicator of customer satisfaction.
  • Full Access to User Insights: Screeb gave Moneyfarm full insight into user feedback, a level of understanding they hadn't reached before.
  • Continuous Customer Satisfaction Measurement: Moneyfarm was able to track customer satisfaction constantly for the first time, enabling immediate enhancements based on real-time feedback.

What are the impacts for Moneyfarm?

The integration of Screeb's feedback tools was a game-changer for Moneyfarm:

  • Deeper User Engagement: Moneyfarm strengthened its connections with users, engaging in valuable discussions about their financial aspirations and experiences.
  • Streamlined Feedback Process: Screeb made it easier and more efficient for Moneyfarm to collect and utilize user feedback swiftly.
  • Enhanced Product Offerings: Feedback from users directly shaped the creation of new features and services, ensuring they met client needs effectively.
  • Time Saving: Before using Screeb, Moneyfarm spent up to 2 or 3 hours each month managing feedback surveys. After adopting Screeb, this time was reduced to just a few minutes a month.
  • Daily Satisfaction of users: Thanks to Screeb, Moneyfarm was able to identify pain points and improve the daily satisfaction of its 16k users.

Strategic Impact

Working with Screeb fundamentally changed Moneyfarm's strategy in dealing with customers and innovating products. Screeb's advanced feedback tools offered Moneyfarm deep insights into how clients used their platform, revealing both strong points and areas needing work. The detailed feedback, both qualitative and quantitative, became a cornerstone for strategic decisions, guiding updates that more closely matched what users wanted and improving client satisfaction. This shift in strategy kept Moneyfarm competitive, nimble, and in tune with its clients' changing needs.

Operational Impact

Adding Screeb to its toolkit changed how Moneyfarm approached product development and user experience. The practical feedback from Screeb enabled Moneyfarm to prioritize effectively, concentrating on creating features and improvements that met client needs directly. As a result, Moneyfarm could enhance its product offerings, greatly improving the user experience. This emphasis on developing based on feedback was key for Moneyfarm, helping to provide services that truly met client expectations and strengthened their trust and satisfaction over time.

On average, Screeb's clientele, including businesses like Moneyfarm, benefit from time savings, cost reductions, and enhanced performance.

Screeb: A Game-Changer for Product Teams

Screeb has been the ideal match for Moneyfarm, helping it to forge stronger connections with its users. By collecting and analyzing feedback efficiently, Moneyfarm has improved user engagement and satisfaction, thereby raising the bar in the financial advisory industry. Before using Screeb, Moneyfarm spent up to 2 or 3 hours each month managing feedback surveys. After adopting Screeb, this time was reduced to just a few minutes a month. For any business aiming to better understand and fulfill their users' needs, Screeb stands out as the top choice. It brings the latest technology and a focus on the user to the table. See for yourself how Screeb can revolutionize your approach to user engagement and satisfaction.

Get started with Screeb today