HiPay is a top European player in the digital payment solutions field, known for making online transactions smoother and safer. As a key player in fintech, HiPay is recognized for offering advanced payment services to a wide range of businesses, from growing startups to big companies. At the heart of HiPay's approach is a commitment to enhancing user experience, always updating its technology to meet the changing needs of the digital economy

Elevating Product UX Strategy: HiPay's Success Story with Screeb

HiPay is a top European player in the digital payment solutions field, known for making online transactions smoother and safer. As a key player in fintech, HiPay is recognized for offering advanced payment services to a wide range of businesses, from growing startups to big companies. At the heart of HiPay's approach is a commitment to enhancing user experience, always updating its technology to meet the changing needs of the digital economy.

Challenges Faced by Hipay

HiPay faced several challenges in its quest to launch a new back office with an improved user experience (UX). The primary objectives were:

1. Launching a New Back Office: Implementing a fresh, user-friendly back office interface.
2. Revamping UX: Developing a new UX to meet evolving customer needs.

What Solutions for HiPay?

HiPay recognized the importance to implement a solution dedicated to gathering feedback from its users. This tool needed not only to accurately segment their audience but also to engage them at optimal moments in their user journey, maximizing response rates. In doing so, they could effectively address their challenges:

-Collect a large number of feedback-Collect feedback from segmented traffic

-Centralize them automatically in a single tool

-Analyze this data to identify needs and pain points

-Reach actual users that are different from buyers

-Develop an user-centric product

Why Screeb? The Best Partner for HiPay

Screeb turned out to be the ideal partner for HiPay. Its flexible platform is great at collecting detailed user feedback, which is essential for improving HiPay's product user experience. Screeb's tools fit perfectly with what HiPay needed, giving them direct feedback of what users like and how they behave. This has helped HiPay refine their strategy.

What Impacts for HiPay?

Strategic Impact

The partnership between Screeb and HiPay added a complementary approach on their product user experience strategy. Using Screeb's advanced feedback tools, HiPay gathered important insights from how users interacted with their system. This helped them see what was working well and what needed improvement. The ability to collect both detailed (qualitative) and measurable(quantitative) feedback provided data to support in shaping HiPay's strategic choices. This focus on data meant that every update made the user interface more user-friendly and engaging, meeting user expectations. The valuable insights from this collaboration helped HiPay stay ahead in the competitive digital payment market, making sure they could adapt and respond to changing user needs.

Operational Impact

Working with Screeb was a door-opener for HiPay in how they develop products and improve user experience. Collecting detailed and measurable feedback helped prioritization. With these insights, HiPay's teams focused on creating features and improvements that really met user needs and preferences. As a result, HiPay was able to offer a more refined and user-friendly product, greatly enhancing the user experience. This focus on designing with the user in mind not only improved HiPay's products but also made them stand out in a highly competitive market. The efficiency gained from this approach to feedback was vital in keeping HiPay ahead, allowing them to provide a product that truly connected with their users.

Financial Impact

HiPay made a smart move by investing in Screeb's feedback and analysis tools. This decision paid off well. By using these tools, they spent their money wisely, focusing on improving the user experience. This approach helped them avoid wasting funds on less important things. Instead, they concentrated on making their product better in ways that really mattered to users. The results were clear: a user-friendly design led to happier users who stayed with the product longer. This not only made users happy but also helped Hipay's financial health.

On average, Screeb's clientele, including businesses like HiPay, benefit from time savings, cost reductions, and enhanced performance.

Teams Utilizing Screeb at HiPay

At HiPay, the initial adoption of Screeb was spearheaded by their Product Managers and Designers. These teams effectively utilized the tool in their specific domains: Product Managers focused on refining features through user feedback, and Designers concentrated on enhancing the user interface based on user interactions. Building on this success, HiPay has recently expanded the use of Screeb to their Product Marketing Team, allowing them to tailor their strategies more precisely to user preferences.

Conclusion

To sum up, the collaboration between HiPay and Screeb in improving their Product UX strategy has been a great success. The positive effects on strategy, finance, and operations show how effective Screeb's solutions are. With a 77% response rate and over 1,500 weekly active users, HiPay has considerably improved its feedback collection and knowledge of its users.

Screeb stands out as the perfect choice for companies looking to improve their Product UX strategy. Its wide range of tools is not just useful for product teams, but also for design, marketing, and any team focused on understanding and improving user experience. For businesses wanting to stand out in today's user-focused digital world, Screeb is an essential partner.

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