Usabilla VS Hotjar

Hotjar is a powerful user behavior analytics and feedback service that enables businesses to visualize how users interact with their websites or applications. By offering an array of tools including heatmaps, session recordings, and user feedback surveys, Hotjar helps businesses gain a deep understanding of their users' needs, frustrations, and motivations.

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A standout feature of Hotjar is its heatmaps, which visually represent user clicks, taps, and scrolling behavior on your website. These heatmaps offer a bird's-eye view of how users interact with your site, highlighting areas of interest, potential usability issues, and parts of your site that may be overlooked.

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Hotjar also offers session recordings, providing an unfiltered look at user behavior. By recording real visitor sessions, Hotjar allows businesses to see exactly how users navigate their site, uncovering usability issues that may not be evident from traditional analytics.

Usabilla is known for its ability to collect continuous feedback, monitor trends via an analytics dashboard, and gather in-context data. The tool's user-friendly interface, intuitive feedback collection, and comprehensive reporting features have been praised. However, it has been criticized for its lack of ADA and WCAG 2.1 compliance, which excludes a significant user group - disabled users. Another area of concern is the tool's functionality compared to its competitors. Some users have pointed out that Usabilla doesn't allow video responses or recordings of the user's screen like some competitors. It's also primarily limited to desktop instead of mobile web or app, and requires some engineering help to target certain JavaScript event triggers.

Hotjar, a leader in the user behavior analytics industry, is commended for its accessible interface and robust features, including heatmaps, session recordings, and conversion funnels (source). Nevertheless, it has room for improvement. Users have expressed the need for more advanced filtering options in session recordings, which currently makes identifying specific user interactions a challenge (review). Furthermore, the data retention policy, which only preserves data for a year, is seen as a constraint for long-term trend analysis (review). These points of critique offer Hotjar valuable guidance to enhance its offerings and better meet its users' evolving needs.