Hotjar is a powerful user behavior analytics and feedback service that enables businesses to visualize how users interact with their websites or applications. By offering an array of tools including heatmaps, session recordings, and user feedback surveys, Hotjar helps businesses gain a deep understanding of their users' needs, frustrations, and motivations.
A standout feature of Hotjar is its heatmaps, which visually represent user clicks, taps, and scrolling behavior on your website. These heatmaps offer a bird's-eye view of how users interact with your site, highlighting areas of interest, potential usability issues, and parts of your site that may be overlooked.
Hotjar also offers session recordings, providing an unfiltered look at user behavior. By recording real visitor sessions, Hotjar allows businesses to see exactly how users navigate their site, uncovering usability issues that may not be evident from traditional analytics.
GetFeedback, a part of the SurveyMonkey family, is an innovative customer experience platform that facilitates organizations to optimize their services and products based on direct user feedback. Known for its omnichannel survey capabilities, GetFeedback is a popular choice for product managers who value actionable insights derived from rich customer experience data.
GetFeedback's robust platform offers various methods to collect feedback, including email surveys, in-app surveys, and SMS surveys, allowing businesses to connect with their customers wherever they are most comfortable. This multichannel approach ensures that your surveys reach your customers effectively, increasing response rates and providing more reliable data.
With its advanced analytics capabilities, GetFeedback aggregates feedback data and presents it in a clear and insightful manner. It allows you to track customer satisfaction metrics, analyze feedback trends, and understand your customer journey better. You can also segment your customers based on their feedback, helping you deliver personalized experiences that increase customer loyalty and satisfaction.
Notably, GetFeedback is deeply integrated with Salesforce, making it an excellent option for businesses using this CRM system. This integration allows you to view your survey data alongside other customer data, making it easy to correlate feedback with specific customer groups or interactions.
Hotjar, a notable player in user behavior analytics, is appreciated for its easy-to-use interface and rich features, including heatmaps, session recordings, and conversion funnels (source). However, users have identified areas for improvement. The lack of advanced filtering in session recordings, which makes it tough to identify specific user interactions, has been noted (review). The data retention policy, which only retains data for a year, is also seen as a barrier for long-term trend analysis (review). These constructive criticisms provide Hotjar with valuable insights to refine its service and better satisfy its users.
While GetFeedback is praised for its seamless Salesforce integration and easy-to-use design, it has been flagged for several significant issues. Users have reported the occurrence of duplicate responses, a problem highlighted in this TrustRadius review, which can lead to data inconsistencies and require constant data checks. Furthermore, the platform's customization features have been deemed inadequate, with limitations in survey navigation and format, as another TrustRadius review points out. Lastly, GetFeedback's support for complex surveys has been criticized, with some users finding it insufficient, as noted in this TrustRadius review. Despite its strengths, these weaknesses underscore the need for GetFeedback to improve its platform.
Enjoy a comprehensive comparison table between those two tools
With Screeb you can learn more about your users. Who are they? What are they doing in your product? Who you should focus on?
Observe their behaviour and get a clear overview of what's happening in your product.
Identify users and segments of users to recruit. Engage them right in your product and see your calendar being magically filled with relevant interviews.
Connect Screeb to Calendly or other calendar solutions and profit.
Ask questions along your user journey and get responses thanks to our highly engaging formats.
In average, our surveys have a 60% response rate!
We integrate with key solutions in your stack. Plug Screeb to Segment, Product, Notion and much more to put Product Discovery at the heart of your workflows.
Principal Product Owner @Rabbit
Head of Product @Smallable