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Customer Feedback Tools Comparison - Pendo VS Hotjar

Pendo VS Hotjar

What is the best tool for your business? Looking to compare Pendo with Hotjar? Enjoy a detailed comparison of Pendo VS Hotjar.

Pendo, a comprehensive product experience platform, and Hotjar, a user behavior analytics tool, are both effective for collecting customer feedback. Pendo merges product analytics with user feedback, offering in-app feature tagging and user feedback system, while Hotjar is known for its heatmaps, session recordings, and user feedback surveys. Pricing starts at $25,000/year for Pendo and $48/month for Hotjar.

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Discover how Pendo compare with Hotjar

What is



Pendo is a comprehensive product experience platform designed to assist businesses in creating products that resonate deeply with their users. By seamlessly merging product analytics with user feedback, Pendo equips product managers with the tools they need to create, deliver, and improve exceptional product experiences.

Pendo's platform is well-known for its in-app feature tagging capability that allows businesses to understand how users interact with individual elements within their product. These insights enable product teams to identify areas of high engagement, discover features that may be causing friction, and make data-driven decisions to enhance overall user experience.

In addition to analytics, Pendo also offers a robust user feedback system. With in-app surveys and feedback polls, Pendo makes it easy to collect actionable insights directly from your users. This enables you to better understand your users' needs, preferences, and pain points, thereby guiding your product development process.

What is



Hotjar is a powerful user behavior analytics and feedback service that enables businesses to visualize how users interact with their websites or applications. By offering an array of tools including heatmaps, session recordings, and user feedback surveys, Hotjar helps businesses gain a deep understanding of their users' needs, frustrations, and motivations.

A standout feature of Hotjar is its heatmaps, which visually represent user clicks, taps, and scrolling behavior on your website. These heatmaps offer a bird's-eye view of how users interact with your site, highlighting areas of interest, potential usability issues, and parts of your site that may be overlooked.

Hotjar also offers session recordings, providing an unfiltered look at user behavior. By recording real visitor sessions, Hotjar allows businesses to see exactly how users navigate their site, uncovering usability issues that may not be evident from traditional analytics.


online reviews, an esteemed product engagement platform, is admired for its thorough analytics and easy-to-use interface. However, it does come with its share of issues. A review from a Marketing Manager at an IT organization points out the extended setup process, which can be a significant time drain for teams eager to begin. This review also highlights's steep cost, particularly for startups with constrained budgets. Furthermore, this user indicates Pendo's limited compatibility with mobile platforms, specifically Flutter. This limitation can be a major obstacle for companies wishing to utilize for mobile app analytics and engagement. Another review from a Marketing Employee at a Real Estate Company emphasizes the need for more refined filters in the dashboard. The current lack of precise filtering options can make it hard for users to extract the specific insights they need from their data.


online reviews

Hotjar, a respected entity in user behavior analytics, is admired for its straightforward interface and all-inclusive features like heatmaps, session recordings, and conversion funnels (source). Yet, it has its limitations. Users have mentioned the need for more advanced filtering in session recordings, which currently makes it hard to track specific user interactions (review). Additionally, the data retention policy, which only saves data for a year, is seen as a hindrance for long-term trend analysis (review). These points of feedback offer Hotjar the chance to improve its product and better meet its users' evolving demands.

Comparison Table

Enjoy a comprehensive comparison table between those two tools



From $25,000/year
From $48/month (only for surveys)
In-App Surveys
User Targeting
Pre-Built Feedback Report
Feedback Analysis with AI
Mobile SDK
Unmoderated User Tests
Product Analytics
Session Recording
GDPR Compliant

🆕 Download the 2024 Edition of "The Comprehensive Guide to Choose the Best Customer Feedback Tool"

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