How Smallable does Product Discovery to Increase its E-Commerce Performances

In the ever-evolving world of digital product management, staying on top of user demands can be daunting. Smallable, an online fashion store, experienced this firsthand. Before partnering with Screeb, they faced challenges in managing time effectively to collect user feedback and identify pain points. This case study unveils how Screeb's innovative tools not only helped Smallable overcome these obstacles but also led to impressive outcomes. From collecting a substantial amount of user feedback to identifying new pain points monthly, the results were transformative. Dive into the journey of how Smallable, with the aid of Screeb, revolutionized their product discovery process.

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Transforming Product Discovery with Screeb: The Smallable Success Story

As digital product managers, we understand that time is a precious resource. Smallable, a leading online store specializing in children's and women's fashion, faced this reality head-on. Their commitment to delivering a cutting-edge user experience and staying ahead of ever-changing market trends posed significant challenges. With an evolving e-commerce landscape and shifting customer preferences, Smallable needed to adapt rapidly to user demands. Central to this was the ability to consistently gather user feedback and identify pain points—a process that proved increasingly difficult to manage.

Before partnering with Screeb, Smallable grappled with the inefficiencies of their feedback collection and analysis workflows. The process of gathering insights and pinpointing friction points was not only labor-intensive but also time-consuming. As their market evolved, the urgency for a more efficient and streamlined solution became clear.

Overcoming time constraints to collect user feedback

In the fast-paced world of e-commerce, where customer preferences evolve rapidly, the need for an efficient product discovery process is crucial. Smallable, a leader in online children’s and women’s fashion, faced the challenge of collecting and analyzing user feedback effectively while keeping up with market demands. Time constraints and a labor-intensive feedback collection process hindered their ability to identify critical pain points in their customer journey.

This is where Screeb entered the picture, offering a transformative solution designed for digital product managers in e-commerce. Screeb, an innovative software as a service (SaaS) platform, specializes in streamlining product discovery for e-commerce businesses, enabling teams to gather actionable insights and improve their customer experience strategy.

How Screeb revolutionized Smallable’s product discovery process

By leveraging Screeb’s tools, Smallable aligned their feedback collection and analysis strategy with the double diamond framework, a widely used methodology in product management discovery. This framework divides the product lifecycle into four key phases:

1. Discover: Identifying the right problem by gathering user insights, understanding behaviors, and mapping pain points across the e-commerce funnel.
2. Define: Refining the identified problems and prioritizing them based on impact and feasibility.
3. Develop: Ideating and prototyping solutions tailored to e-commerce needs.
4. Deliver: Launching and iterating based on real-time feedback from customers.

Streamlining discovery and definition with Screeb

During the discover phase, Screeb enabled Smallable to collect targeted user feedback through embedded in-app surveys, contextual prompts, and customer behavior tracking. These tools were critical for Smallable to quickly gather a mix of qualitative and quantitative data, particularly valuable in the e-commerce space, where real-time insights are key to staying competitive.

In the define phase, Screeb’s analytics capabilities helped Smallable organize and prioritize their feedback. They mapped user pain points to specific moments in the e-commerce customer journey, such as product browsing, checkout processes, or post-purchase interactions. This precise approach allowed Smallable to make informed decisions and address the most pressing issues for their audience.

The benefits of a streamlined product discovery for e-commerce

1. Faster adaptation to customer needs: Screeb’s tools accelerated Smallable’s ability to respond to changing market trends and user preferences.
2. Enhanced user-centric design: Smallable’s solutions were directly informed by customer pain points, ensuring that their platform remained intuitive and engaging.
3. Data-driven prioritization: By combining qualitative insights from surveys with quantitative data from analytics, Smallable made strategic decisions grounded in real user behavior.
4. Improved collaboration across teams: Screeb facilitated seamless collaboration between product, tech, and design teams, fostering alignment throughout the product discovery journey.

Building a customer-centric e-commerce roadmap

Thanks to Screeb, Smallable built a robust foundation during the discover and define phases of their product discovery e-commerce strategy. This groundwork empowered them to prototype and test solutions during the develop phase, ensuring their platform improvements addressed real customer needs. By the time they reached the deliver phase, they had confidence that their updates would enhance customer satisfaction, boost engagement, and drive sales in a competitive e-commerce market.

Smallable’s success demonstrates the power of an effective product discovery process tailored to e-commerce, combining advanced tools like Screeb with structured methodologies like the double diamond framework.

Impressive outcomes with Screeb

The results of Smallable's collaboration with Screeb underscore the transformative power of a well-executed product discovery process, particularly in the fast-paced world of e-commerce.

Enhanced feedback collection

With Screeb, Smallable achieved a dramatic increase in the volume of user feedback collected, surpassing 3,000 feedback submissions per month. This steady flow of insights provided invaluable data on customer preferences, behaviors, and experiences. By consistently gathering this feedback, Smallable was able to stay aligned with evolving customer needs and make informed decisions at every stage of their product roadmap.

Pinpointing pain points

One of the most impactful outcomes was the significant improvement in identifying user pain points. Screeb empowered Smallable to uncover 3 to 5 new pain points each month, enabling their team to address key friction areas promptly. These insights led directly to the development of more intuitive, user-friendly solutions and contributed to a notable reduction in their Customer Effort Score (CES)—a critical metric in ensuring customer satisfaction and retention in the e-commerce space.

Stronger user engagement through interviews

Screeb also enhanced Smallable’s ability to recruit participants for user interviews, providing even deeper insights into customer needs and behaviors. These conversations helped Smallable refine their product discovery for e-commerce, fostering a deeper understanding of their audience and paving the way for ongoing improvements.

A culture of continuous improvement

By effectively addressing time constraints, Screeb empowered Smallable to establish a more agile and dynamic approach to feedback collection and product refinement. The data collected not only informed immediate improvements but also helped build stronger, more intimate relationships with their customer base. This culture of continuous product discovery ensured that Smallable remained adaptable and forward-thinking in a highly competitive e-commerce environment.

Transforming product discovery in e-commerce

Screeb was instrumental in optimizing Smallable’s product discovery process, enabling them to overcome previous challenges and thrive in the digital space. By streamlining feedback collection, improving pain point identification, and fostering stronger customer relationships, Screeb transformed Smallable's approach to building user-centric experiences.

The collaboration between Screeb and Smallable highlights the immense value of investing in product discovery e-commerce solutions. By embracing tools that seamlessly integrate qualitative and quantitative data, Smallable not only enhanced their digital journey but also reinforced their position as a customer-centric

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If you're looking to revolutionize your product discovery process and improve the way you collect user feedback and identify pain points, Screeb could be the answer. Just like Smallable, you too can achieve remarkable outcomes with Screeb's innovative tools. Join us and take your digital product management to the next level.

Learn from Epsor's Product Discovery Success

The case of Epsor is a testament to the transformative potential of a well-structured product discovery process. Operating in the savings and retirement sector, Epsor faced the challenge of aligning their product strategy with the unique and evolving needs of their users. By embracing product discovery, they were able to bridge this gap and deliver impactful solutions.

How Epsor succeeded with product discovery

1. In-depth user understanding: Epsor used tools like Screeb to conduct qualitative and quantitative research, gathering feedback directly from their users. This helped them uncover key pain points and opportunities for innovation.
2. Prioritization and clarity: The insights collected during their product discovery process allowed Epsor to prioritize their roadmap effectively, focusing on the features that delivered the most value.
3. Alignment across teams: By involving product, design, and development teams in the discovery process, Epsor ensured everyone worked towards the same user-centric goals.
4. Continuous improvement: Leveraging product discovery as an ongoing process, Epsor fostered a culture of iteration, enabling them to stay adaptable in a dynamic market.

Key results

• A roadmap clearly aligned with user needs and business objectives.
• Improved collaboration between cross-functional teams.
• Increased user satisfaction and engagement through tailored features.

👉 Discover the full case study: Epsor's Product Discovery Success