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How Smallable does Product Discovery to Increase its E-Commerce Performances

Discover how Screeb's innovative tools transformed the product discovery journey of Smallable, a renowned online fashion store.

In the ever-evolving world of digital product management, staying on top of user demands can be daunting. Smallable, an online fashion store, experienced this firsthand. Before partnering with Screeb, they faced challenges in managing time effectively to collect user feedback and identify pain points. This case study unveils how Screeb's innovative tools not only helped Smallable overcome these obstacles but also led to impressive outcomes. From collecting a substantial amount of user feedback to identifying new pain points monthly, the results were transformative. Dive into the journey of how Smallable, with the aid of Screeb, revolutionized their product discovery process.

Checking Screeb is now the first thing I do every morning. It helps us to spot frictions and improvement opportunities that we've never discovered before
Florian Ardérighi

Florian Ardérighi

Head of Product

Transforming Product Discovery with Screeb: Smallable's Success Story

As digital product managers, we know that time is of the essence. Smallable, a prominent online store for children's and women's fashion, was no stranger to this concept. Their commitment to staying on top of the latest trends and maintaining a top-notch user experience came with a unique set of challenges. With a rapidly evolving market and customer preferences, it became increasingly challenging for Smallable to keep up with user demands, especially when it came to the need to consistently collect user feedback and identify pain points.

Before turning to Screeb, Smallable was battling a constant time crunch. The process of collecting and analyzing feedback, along with identifying pain points, was laborious and time-consuming. The need for an efficient, streamlined solution was evident.

Overcoming Time Constraints to Collect User Feedback

This is where Screeb stepped in, offering a refreshing, innovative solution to Smallable’s predicament. Screeb, an intuitive Software as a Service (SaaS), specializes in facilitating product discovery for digital product managers. By enabling Smallable to collect user feedback effectively and swiftly identify pain points, Screeb helped Smallable turn a new leaf in their product discovery journey.

The implementation of Screeb’s tools allowed Smallable to align their feedback collection strategy with the double diamond method. This product management methodology is divided into two phases – 'discover and define', followed by 'develop and deliver'. Screeb allowed Smallable to seamlessly collect user feedback in the 'discover' phase and accurately identify pain points in the 'define' phase. This formed a strong foundation for the subsequent 'develop and deliver' stages, enabling the creation of customer-centric products.

Impressive Outcomes with Screeb

The results speak for themselves. Smallable experienced a substantial uptick in the volume of feedback, with 3,000+ feedback collected per month. This marked improvement enabled Smallable to consistently collect user feedback, providing valuable insights into customer preferences and experiences.

Moreover, the capability to identify pain points also saw a significant boost. Smallable was able to pinpoint 3 to 5 new pain points each month, which directly led to the creation of more user-friendly experiences and a considerable reduction in their Customer Effort Score (CES).

In addition, Smallable was able to recruit more people for interview and get even more insights on how to improve their product. This data was instrumental in helping Smallable build a stronger, more intimate connection with their customer base and foster a culture of continuous improvement.

Screeb helped Smallable overcome their time constraints and empowered them to collect user feedback effectively, identify pain points accurately, and build stronger customer relationships. With Screeb, Smallable has not only optimized their product discovery process but also witnessed a transformation in their digital journey.

If you're looking to revolutionize your product discovery process and improve the way you collect user feedback and identify pain points, Screeb could be the answer. Just like Smallable, you too can achieve remarkable outcomes with Screeb's innovative tools. Join us and take your digital product management to the next level.

Get started with Screeb today